Company limited by Shares (2) 3401+ employees

Nielsen Description

Nielsen is a data and measurement company that is acknowledged globally. The company has its headquarters in the UK. Nielsen has a hold on about 100 countries in terms of their business and has employed more than 44,000 people all across the globe. The company gives an estimate view of the trends and habits worldwide. Nielsen continues to develop better solutions to help their customers as they believe that Innovation is the key to success. The company was established in the year 1923 by Arthur C Nielsen who developed an approach to measure competitive sales which ended up in making "market share" a practical management tool. Nielsen provides a summarized understanding of what the consumers watch and what they purchase on global basis. In the current scenario, the company has allotted its business into two reporting segments: Buy - consumer purchasing measurement and analytics; and Watch - media audience measurement and analytics. The company's major clients include NBC Universal, CBS, News Corporation and The Walt Disney Company. One of the most rapidly growing part of the company is the Digital Audience Measurement Capability. The company was among the first companies to offer market research. From the year 2006, all the way through 2011, Nielsen. The company listed itself on New York Stock Exchange. One of the corporate affairs of the company is that FIFA signed up with them to provide official market research for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup. The company's Buy segment basically focuses on the packaged goods companies and retailers in understanding what the consumers generally tend to buy in terms of categories, brands and products. For example, the company deals measures as to the purchase ratings of Diet Coke vs Diet Pepsi in the stores. The measurement of sales performance also creates a range of forward looking analytics that helps client improve the efficiency of their work and maximizes the impact of their promotion budgets and modifies their product varieties. Their major clients include The Coca-Cola Company, Nestle, The Procter & Gamble Company and Walmart.

Nielsen Overview

3401+ employees
Company limited by Shares
Non-govt company
26 Mar,1983
N/A Related OEMs
N/A No. of plants

Company Breakup

Name share
Bodies Corporate
Total Number Of Shareholders 3
Shareholding As On 2016-12-30

Nielsen in News

10 Mar 2023

Survey reveals driving behavior of Indian commuters, their preferred mobility solutions

The survey report released by MG Motor India on Friday provides insights into the mobility patterns of people residing in major Indian cities, and the challenges they face while commuting. The findings of the survey are a reflection of the state of urban mobility in India, and could prove to be useful for all stakeholders, including policymakers, to facilitate better urban mobility infrastructure for all.

22 Sep 2021

Zoomcar expands operations to Indonesia, Vietnam

Zoomcar has appointed Leo Wibisono Arifin as the Vice President and Country Head of Indonesia operations, while Kiet Pham joins as Vice President and Country Head for the company's expansion into Vietnam.

17 May 2016

Indian consumers most confident in world in Q1 2016: Nielsen

The Consumer Confidence Index score for India increased three index points in the first quarter to a score of 134, the highest for the country since 2007 and comes after three consecutive quarters at 131, Nielsen said in a statement.

Directors of Nielsen

Name DIN Email Designation Date of joining
Ishwar Pandurang Vazratkar Unlock to View Unlock to View Director 17 Apr,2017
Prasun Basu Unlock to View Unlock to View Director 07 Jul,2016
Sophie Joseph Vikrant Unlock to View Unlock to View Director 05 Apr,2016

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