The car sales have been plagued for the past few months due to factors like ever increasing interest rate and fuel price. 2013 recorded the worst cars sales growth in the last 11 years. This led to major impact on the car retailers. With the dwindling demand they have faced major issue with the inventory pile up. The increasing real estate & manpower costs have further added to the woe. The RoI in this business compared to other retail is much lower hence next generation of the dealer community is not ready to take up the profession. Under this pressing situation, what are tips and tricks of trade? To discuss it ETAuto Insight rings a Wake up call, to Re-tell the car retail Story.