Mahindra First Choice Services Ltd Description

Mahindra First Choice was established in the year 2008 and has its headquarters in Mumbai. The company operates as a used car retailer. It offers cars through its outlets and a superstore. They operate a superstore in Goregaon, India; and workshops in Kochi, Ludhiana, Bengaluru, Panchkula, Mohali, and Pune, India. Mahindra First Choice Services Limited operates as a subsidiary of Mahindra & Mahindra Ltd. Mahindra First Choice Services (MFCS) is a company of Mahindra Group and is India’s leading chain of multi-brand car workshops with over 280 workshops present in 250+ cities & 22 states. It has serviced over 830,000 cars. The company aims to establish country wide network of over 400 workshops by March 2018. They are a one-stop-shop for service and maintenance needs of any brand of car. It promises is to provide quality, professional and trustworthy services to end woes of car owners in the country. They are working towards its vision - to be amongst the top 3 service providers for out of warranty cars by 2018. It is aggressively making inroads in Indian car service market, which has historically been shared by OEM dealers and Independent Garages. The company has also entered into business of private label spare parts for all brands of cars with a brand name ‘MFC’. MFC brand stands for smart replacement, for the customers who want value for money products for their car. MFCS has also taken a digital initiative, Carworkz, the first unique aggregator in car servicing industry.  For car owners, a mobile and web based platform where car owners can find best workshops for servicing their car, they can also get service estimates through its service estimator tool, customers get exclusive offers and can book appointments online.