The Volvo Group - From the stories of Roman gods

August 23, 2015, 17:46 IST
The logo is the traditional map symbol for steel as well as depicts the prehistoric chemical symbol of the element Iron, the main ingredients in automobiles.
It also signifies the representation of Mars, the Roman God of War (as seen in the picture). It indicates the relationship between the God of War and the metal used to manufacture weapons at that time – Iron. The Volvo founders wanted a symbol to represent the strength of their cars, and this symbol fit the bill.
For some, it denotes a ball bearing, the Swedish company’s earliest work of manufacturing bearings for automobiles.