Hyundai Tucson

The Tucson brand is no stranger to India. It made its first appearance in the market back in 2005, a year after its global debut. It skipped the next generation and reappeared in 2016. Back then the challenge was whether consumers will lap a Hyundai brand for over INR 20 lakh. A lot has changed since then and with Hyundai successfully establishing itself as a premium mass market brand, it is perhaps the best time for the fourth generation Tucson to get lucky.