Toyota Motor Corporation - 2 in 1

August 23, 2015, 17:46 IST
In 1936, when Toyota entered the passenger car market, the company did not have any logo. As a result, difficulties cropped up in its marketing campaigns. In 1989, Toyota introduced its new worldwide logo, which made its debut on Celsior. With this logo, Toyota managed to pack hidden letters (can be seen in the picture) and hidden meaning.
The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval represents the "global expansion of Toyota's technology and unlimited potential for the future. Thus, the three ellipses represent three hearts: the heart of the customer, the product, and of the progress in the field of technology.
There's another hidden meaning. The picture is actually of a thread going through the eye of a needle, as Toyota began its corporate life as a textile company.

Photo Courtesy: Yaabot.com