Sneak Peek into the First Edition of ETAuto Retail Forum
September 27, 2016, 16:24 IST
"Rural market takes time to accept a brand. Therefore, what works in rural market is word of mouth. So, having local connections at every village or panchayat is important; personal engagement and building relations is important in triggering sales in rural areas,"" says expert.
"Rural market takes time to accept a brand. Therefore, what works in rural market is word of mouth. So, having local connections at every village or panchayat is important; personal engagement and building relations is important in triggering sales in rural areas,"" says expert.
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