The 'Aaya Ram and Gaya Ram' of Indian automotive industry

Chevrolet SRV

November 21, 2015, 16:32 IST
Chverolet's SRV is a classic example of what happens when a product is launched ahead-of-its-time.

The premium hatchback from the US automaker General Motors was launched in 2006. The price tag of almost Rs 7 lakh, dissuaded many from buying it at the time, as at the same price, one could have bought a sedan.

SRV was almost a segment creator in India as there were no cars in competition to it.

SRV, which stands for Sports Recreational Vehicle, was discontinued in 2010.

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