The 'Aaya Ram and Gaya Ram' of Indian automotive industry
Chevrolet SRV
November 21, 2015, 16:32 ISTChverolet's SRV is a classic example of what happens when a product is launched ahead-of-its-time.
The premium hatchback from the US automaker General Motors was launched in 2006. The price tag of almost Rs 7 lakh, dissuaded many from buying it at the time, as at the same price, one could have bought a sedan.
SRV was almost a segment creator in India as there were no cars in competition to it.
SRV, which stands for Sports Recreational Vehicle, was discontinued in 2010.