The 'Aaya Ram and Gaya Ram' of Indian automotive industry
Peugeot 309
November 21, 2015, 16:36 ISTThough 309 was considered to be a good car, by the time it was launched in India in 1995, it was already dated and had been discontinued in some European countries.
Launching an old model to test waters in India backfired for Peugeot. The poor after sales service and almost zero brand recognition cost company hugely and it had to exit India soon.
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