Celebrities associated with automobile brands
Yes, he (real name Prabhas) is the brand ambassador of Mahindra TUV300, the vehicle inspired by a tank.
The rough, sturdy looks of TUV300 matched with the star of Telugu cinema, and Mahindra got its choice.
While releasing the video of TUV300, chairman & Managing director of the company, Anand Mahindra, tweeted "TOUGH IS WHAT TOUGH DOES !Here's the TV Ad of the new Mahindra #TUV300 starring Prabhas. Baahubali in our Baahubali!"
KUV100 aims at customers below the age of 30, and it stands for Kool Utility Vehicle.
Keeping in mind the Kool quotient of the younger generation, which accounts for around 60% of the population, the company has associated a new, young Bollywood actor with the vehicle.
During late 2010, her first campaign with the company came out for Mahindra Rodeo. The actress was also seen riding a Mahindra scooter in her film 3 idiots.
Anoop Mathur, president, Two Wheeler Sector and member, group executive board, Mahindra & Mahindra said, "We are delighted to have Kareena Kapoor on-board as brand ambassador for our entire range of PowerScooters. She has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent."
The partnership is timed with Renault's next phase of growth in India, as Renault is looking to significantly increase its presence pan India.
Earlier another Bollywood Actor Anil Kapoor had promoted Renault India's hatchback Pulse.
To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.
This is the first time ever that the passenger vehicle business will be undertaking an overall brand association campaign with a brand ambassador.
The company teased its to be launched hatchback Zica in a commercial featuring Messi.
He first started endorsing the brand with Santro in 1998, and the relationship has turned 16 years now.
Even, Hyundai Creta is the official partner of Khan's yet to be released film 'Fan'.
According to Honda, Akshay Kumar is the perfect choice for the brand as he is liked by young as well as old generation. So, like the company's products, the actor also has a mass appeal.
Recently he played multiple roles in an advertisement for Honda's 2015 editions of Dream series
Detailing on the association with new brand ambassador, Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, HMSI said: "Today, as India is progressing, one in every 3 Honda scooter customers is a female. Every month around 75,000 female customers are joining Honda Scooter family. More number of females are now venturing out of their homes and see two-wheeler riding as the ultimate expression of empowered mobility".
On his association with Ford, Farhan Akhtar said: "We're all driven by different things that we aspire for in our lives, both personally and professionally. The idea of a platform that helps people move a step closer to their aspirations made me instantly connect with the campaign. And when there is a synergy in ideologies, it's great to work together".
This is for the first time that Amitabh Bachchan would be endorsing an automotive brand in the two-wheeler space.
"Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do 'zyada'," TVS Motor President & CEO K N Radhakrishnan said.
In 2015, he struck a Rs 5 crore 18-month deal with the brand.
Kohli has four Audis in his kitty - R8, R8 LMX limited edition, Q7 variants, and the latest A8L W12 Quattro.
That was the first time that BMW associated itself with a celebrity. Tendulkar once said "BMW cars have been his passion since childhood days".
Recently, the engine and transmission of the BMW 5-Series car was assembled by Tendulkar with the help of BMW engineers.
Maruti Suzuki claimed that Ranveer who is young, stylish, multi-talented, not yet number one but a strong challenger, resonates very well with Ciaz.
"Allu Arjun is the heartthrob of Telugu cinema with a huge fan following across Andhra Pradesh, Karnataka and Kerala. He will play an integral role in further augmenting our foothold in the southern Indian markets, in addition to promoting the brand at a pan-national level," a Hero Moto-Corp spokesperson.
The company also launched a limited edition sports cycle - AK edition, named after the upcoming actor.
"We are ecstatic that youth icon Arjun Kapoor, is now associated with us and will represent our brand and its ethics in the public and media," said Hero Cycles Co-Chairman and MD Pankaj Munjal.
Only 3,000 units of AK Edition sports cycles would be available for sale across the country, Munjal said.
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