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Check out BMW's new innovative sales centre in Japan

BMW Group Japan celebrated the opening of its new Tokyo Bay facility, on Friday, under the motto “The Next 100 Years”, reflecting the company’s attitude to its centenary year.
The 27,000m² complex houses spacious BMW and MINI dealer showrooms, unique brand experience areas, three cafés and two virtual reality experience areas.
BMW Group Tokyo Bay is the latest innovative retail, brand and driving experience location in the BMW Group’s Future Retail programme, launched in 2013 to bring the BMW and MINI brands closer to the customer.
Dr Ian Robertson, BMW AG Management Board Member for Sales and Marketing BMW commented, “This stunning complex offers the ideal environment for customers to experience our two of our premium brands, BMW and MINI, in all their variety."
Robertson further added, "Not only can they see a range of our cars in a spectacular static environment, they can also get behind the wheel and experience both brands’ exceptional dynamic capabilities."
In line with the BMW Group’s philosophy of offering the best possible driving experience to its customers, whether in a BMW or a MINI, Tokyo Bay is also home to a test area, built to BMW M standards.
The entire BMW, BMW i, BMW M, MINI, MINI John Cooper Works and BMW Motorrad range is available to test, with an innovative online reservation system ensuring the availability of the customer’s chosen vehicle.
Three in One - Sales, Brand, and Driving
For the Tokyo Bay opening event, it was transformed into a temporary catwalk for “Reflect the Future – Runway to The Next 100 Years”, a show which combined a range of classic BMW models with pieces from the ANREALAGE fashion line created by Kunihiko Morinaga.
In addition to offering customers and fans the perfect environment to find out more about the BMW and MINI brands, the Klein Dytham architecture-designed facility also offers external organisations a variety of meeting and exhibition spaces and even an international conference centre.
Back inside the flagship building, an 80 metre long gallery offers the ideal space to host a variety of events and exhibitions.
Set in the heart of the new Tokyo waterfront area, near to the city’s 2020 Olympic site, BMW Group Tokyo Bay is ideally located to attract a wide range of visitors.
Robertson concluded by saying, "This is far more than just a new showroom – it’s somewhere for customers and fans to enjoy BMW and MINI in an exciting and engaging way.”

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