Famous automobile logos and their hidden meaning
No company designs its logo just like that. There exists a complete thought process behind its formation.
Lets take a tour through the secrets that lie behind the logos of some automobile companies.
Mercedes Benz made engines in the pre-World War II era, and these engines were made for automobiles, airplanes and ships. The three pointed star is representative of the company's dominance in land, air, and sea.
The stylized 'H', is actually a car dealer and customer shaking hands. The elliptical shape also indicates the company's global expansion.
Photo Courtesy: Automotivated.ca
The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval represents the "global expansion of Toyota's technology and unlimited potential for the future. Thus, the three ellipses represent three hearts: the heart of the customer, the product, and of the progress in the field of technology.
There's another hidden meaning. The picture is actually of a thread going through the eye of a needle, as Toyota began its corporate life as a textile company.
Photo Courtesy: Yaabot.com
BMW started with aircraft engines, then automobiles and motorbikes. People think the BMW logo is based on a rotating air screw of the aircraft engine. But that is not the case. Back in the day, BMW wanted to use the colours of the Bavarian Free State in their logo, but doing so was illegal, so they reversed the colours and accidentally created the propeller design.
BMW r32, introduced in 1923, is the first motorbike with the BMW logo on the road. In 1918, the logo appeared for the very first time in a printed publication. The first BMW automobile to carry the logo was 315 PS.
It also signifies the representation of Mars, the Roman God of War (as seen in the picture). It indicates the relationship between the God of War and the metal used to manufacture weapons at that time – Iron. The Volvo founders wanted a symbol to represent the strength of their cars, and this symbol fit the bill.
For some, it denotes a ball bearing, the Swedish company’s earliest work of manufacturing bearings for automobiles.
The company was originally founded as Auto Union Consortium, which later came to be known as Audi. The logo of Audi, depicting four intertwined circles, represent the companies which were merged together, in 1932, to form the present day Audi, namely Dampf Kraft Wagen (DKW), August Horch & CIE, Wanderer and Audiwerke GMBH.
These two family crests were combined into the three diamond shape we see today. The Tsukumo Shokai company was soon re branded as Mitsubishi, which is a combination of the Japanese words mitsu (which means three), and hishi (which means water chestnut and describes the diamond shape).
Text and Photo: Companyfolders.com
Text: Spellbrand.com
Text: Yaabot.com
Text: Us - Youth Magazine
The Subaru logo has six stars, which stand for the companies which merged to form Fuji Heavy Industries (FHI) – Fuji Kogyo, Fuji Jidosha, Omiya Fuji Kogyo, Utsunomiya Sharyo, Tokyo Fuji Dangyo and Subaru.
The CEO of FHI – Kenji Kita, gave the automobile manufacturing division its present name.
The unusual arrangement of the stars gives a modern edge, while the oval shape around them creates a safe, cozy feeling.
More Slideshows
Hyundai Tucson
Audi's new concept car: An oversized urban EV
Kia Carens: A recreational vehicle
Ekonk: All you need to know about India’s lightweight electric hypercar
Nissan Magnite: B-Segment SUV Concept
Audi's first coupe SUV: Audi Q3 Sportback
A Peek inside Data-Driven Autonomous Future
Financial Analysis of Key Auto Companies (FY09-FY19)
Coronavirus impact on auto industry
Making of the 2020 Hyundai SUV Creta
Quark 1: All you need to know about world's first 'class changing' vehicle
Launches and Unveilings at Auto Expo 2020
