Sneak Peek into Rolls Royce's First Ever Experiential Showroom in Dubai | ET Autolytics

Sneak Peek into Rolls Royce's First Ever Experiential Showroom in Dubai

The facility spans 7,300 sq.ft. and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk.

The Inspiration Studio, features an Interactive Spirit of Ecstasy Wall, which uses motion-capture technology to allow visitors to briefly transform themselves into the iconic statuette that embellishes every Rolls-Royce motor car.

The Inspiration Studio also has an interactive configurator to help customers conceive initial ideas for their own Bespoke vision.

The Bespoke Atelier takes cues from the worlds of fine art, design and high fashion, and is filled with thought-provoking textures, themes and colours.

The Bespoke Atelier displays paints, marquetry, exotic woods, leathers, piping, tread plates and accessories.

At the centerpiece of the Bespoke Atelier is a stunning piece of original art from Syrian artist Khaled Al Saaei, depicting the Spirit of Ecstasy in Arabic Calligraphy.

The Pinnacle Café is a space for Rolls-Royce customers to relax, meet with friends, or even host business meetings in an exclusive and luxurious atmosphere.

At the Bespoke Atelier

Colorful threads at the Bespoke Atelier

In the Affinity Area, Rolls-Royce will invite other luxury brands to display their rarest and most unique items with the displays regularly changing.

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