Sneak Peek into the First Edition of ETAuto Retail Forum | ET Autolytics

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Sneak Peek into the First Edition of ETAuto Retail Forum

The Forum delved into the challenges, opportunities, and threats faced by automotive dealership community.

Sumit Sawhney, CEO & MD, Renault India said "Buying a car is like a marriage proposal where the whole family is involved in decision making. That's why, dealerships need to have a personal and a human touch."

Rakesh Srivastava, Sr VP, Sales & Marketing, Hyundai Motor India said "As channel partners, the experience of feeling and touching is the key part. While OEMS should be responsible for creating new and well differentiated products, the products should not be ahead of times but ahead of the curve."

Vinod Aggarwal, CEO-VECV, gave insights on Customer Acquisition & Retention and said that "customer centricity is at heart of VECV practices."

Vikram Pawah, MD, Harley-Davidson India said "Companies should succeed in delivering extraordinary customer experience. Customers are looking for real lifetime experience these days. The question is can you be your own customer?"

KVS Prakash Rao, President, FADA speaking at the Forum

Nikunj Sanghi, MD, JS Fourwheel Motors asking his question to the panelists

The panelists include Arun Malhotra, MD, Nissan India; Umang Kumar, CEO & Co-Founder, Gaadi.com; Jnaneswar Sen, Sr.VP, Sales & Marketing, Honda Cars India; and Kavan Mukhtyar, Partner, PwC.

"OEM-Dealer relationship is for some like husband-wife relationship, while for some it is like husband-son relationship," say experts.

Top dealers of the country listening to power packed panel discussions

Kavan Mukhtyar, Partner - PwC giving his views on 'Dealer Management and Profitability'

Amit Jain, CEO, Girnar Soft said in his presentation that "Everybody should have a health card, because each consumer is a different consumer with different needs. We should be able to measure the customer experiences at the every step of buying process."

The panelists include Nitin Seth, President - LCV & Ashok Leyland; Vivek Kamra, President India Operations, JK Tyre & Industries; YS Guleria, Sr.VP, Sales & Marketing, HMSI; Sameer Malhotra, CEO, Shriram Automall India; and Hardip Goindi, EVP, Piaggio Vehicle.

Moderator: Ketan Thakkar, Assistant Editor, The Economic Times

"Rural market takes time to accept a brand. Therefore, what works in rural market is word of mouth. So, having local connections at every village or panchayat is important; personal engagement and building relations is important in triggering sales in rural areas,"" says expert.

The audience asking questions to the panelists

Amit Bhagat, Partner, Indirect Taxes, PwC talking on 'Impact of GST on Automobile Dealers'

Session on 'Creating Opportunity in Digital Disruption'

Vivek Nayar, CMO, Auto Division, M&M said "In new media, the opportunity for brands is massive. Digital/social media amplifies experiential events and takes brands to lakhs of people sitting at home."

Pankaj Dubey, MD, Polaris India in digital space its true that opportunities increase, but challenges also rise.

Dilip Chenoy, Former CEO & MD, National Skill Development Corporation talked about digitisation and the customer satisfaction

Roy Kurian, VP, Marketing & Sales, Yamaha Motor India at the dais

Nalin Kapoor, COO, Cardekho.com said "dealers and OEMs should ensure that their websites are mobile and SEO friendly. Moreover, don't just expect digital customers to come to your dealerships; take the car to them and test drive with them."

Sanjay Thakker, Promoter & Chairman, Landmark Group sharing his success story

The Forum got an enthralling response from OEMs and dealers. Over 120 dealers attended the Forum.

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