Hero Cycles Limited Description

Hero Cycles Ltd was established in the year 1956 and has its headquarters in Ludhiana, Punjab. It is a manufacturer of bicycles and bicycle related products. The managing Director of Hero Cycles. It initially started with manufacturing cycle components. At present, the company is one of the world's largest manufacturer of bicycles and producing 19,000 cycles per day. The company based in Ludhiana, is fully equipped with in house research and development facilities. Their most modern and sprawling unit in Ludhiana produces all major components that include frame, fork, rims, handle and mudguards and many such things within their premises under strict quality parameters that match the global standards. They were also the first to introduce aluminum frame bicycles in India. The company has over 250 suppliers network, approx. 2800 dealerships & over 4,300 employees and moreover ISO 9001 & ISO 14001 certification from BVC of UK and recognized R&D department by the Govt. of India. Hero Cycles has also entered into Mid Premium, Premium & Super Premium segment under the brand names Hero Sprint, Hero Sprint Pro & UT. As part of its strategy to further cement its position in the fast-growing premium cycling segment in India Hero Cycles recently also acquired Firefox Bikes, India’s largest premium bicycle brand. Presently, Hero Cycles is exporting to many countries under the brand name HAWK is known for its ‘mass appeal’ & ‘cost leadership’. The company has also stated the acquisition of majority stake in Avocet Sports Limited, to mark its entry into the high-value cycle market in Europe as part of its aggressive growth plans in Europe. Recently the company has also acquired a majority stake in Sri Lanka’s leading bicycle manufacturer BSH Ventures, further boosting its manufacturing capacity