Nielsen Description

Nielsen is a data and measurement company that is acknowledged globally. The company has its headquarters in the UK. Nielsen has a hold on about 100 countries in terms of their business and has employed more than 44,000 people all across the globe. The company gives an estimate view of the trends and habits worldwide. Nielsen continues to develop better solutions to help their customers as they believe that Innovation is the key to success. The company was established in the year 1923 by Arthur C Nielsen who developed an approach to measure competitive sales which ended up in making "market share" a practical management tool. Nielsen provides a summarized understanding of what the consumers watch and what they purchase on global basis. In the current scenario, the company has allotted its business into two reporting segments: Buy - consumer purchasing measurement and analytics; and Watch - media audience measurement and analytics. The company's major clients include NBC Universal, CBS, News Corporation and The Walt Disney Company. One of the most rapidly growing part of the company is the Digital Audience Measurement Capability. The company was among the first companies to offer market research. From the year 2006, all the way through 2011, Nielsen. The company listed itself on New York Stock Exchange. One of the corporate affairs of the company is that FIFA signed up with them to provide official market research for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup. The company's Buy segment basically focuses on the packaged goods companies and retailers in understanding what the consumers generally tend to buy in terms of categories, brands and products. For example, the company deals measures as to the purchase ratings of Diet Coke vs Diet Pepsi in the stores. The measurement of sales performance also creates a range of forward looking analytics that helps client improve the efficiency of their work and maximizes the impact of their promotion budgets and modifies their product varieties. Their major clients include The Coca-Cola Company, Nestle, The Procter & Gamble Company and Walmart.