Ford India Private Limited is the sixth largest car maker in India currently after Maruti Suzuki, Hyundai, TATA, Mahindra. The company is a wholly owned subsidiary of the Ford Motor Company in India headquartered in Maraimalai Nagar, Chennai, Tamil Nadu. The company manufactures and exports engines and vehicles made at Tamil Nadu and Gujarat at its integrated manufacturing facilities. Since its inception in the year 1995, the company has invested in integrated manufacturing facilities. As a part of the marketing strategy for Make in India and the world, the company continues to increase India as the center of excellence for small cars and a low displacement engines. Apart from introducing new products, Ford continues to maintain a healthy relation with its customers with the continued expansion of its nationwide dealership network as well as a world-class-after-sales offerings. The current models that the company is providing are: Mustang, Endeavour, Ecosport, Figo Aspire, Figo. At present, the company has more than 376 sales and services outlets in more than 200 cities all across the nation. To improve the accessibility and affordability, Ford has introduced many new ideas that reduce the cost of ownership that include the sub assembly parts, PAN India Roadside Assistance, and Mobile service support. The company also introduced a unique service price promise that ensures customers to calculate the vehicles' periodic maintenance costs prior booking the service at the dealership only to ensure total transparency in service costs. The company has appointed distributors for availability of Ford Genuine parts in Maharashtra, Goa, Karnataka, Kerela, Delhi, Tamil Nadu, AP and Telangana for ensuring customer convenience. Recently the company has announced to build a new global engineering and technology centre in Chennai. The new campus is spread across 28 acres that will host operations of Ford Global Business Services in segments of IT, Product engineering, finance and accounting, data analytics, manufacturing among various others. The company's commitments are not just business centric when it comes to India. At the heart of our business plans are people and communities and keeping the philosophy of Better world, The Company in association with Ford Motor Company Fund announced "Operation Better world" that encounters issues related to education, auto safety, and sustainability around the communities that the company operates in.
With the existing capacities near saturation, this acquisition will unlock an additional state-of-the-art manufacturing capacity of 300,000 units a year which is scalable to 420,000 units annually, Tata Motors said.
FIPL will operate its powertrain manufacturing facilities by leasing back the land and buildings of the powertrain unit from TPEML, stated a company release.
Mahindra & Mahindra, the best Indian player in the SUV mobility field, has broken off its second marriage with Ford Motor since the rising pandemic-induced uncertainties make the American automaker extremely vulnerable in India. The first auto news of 2021 has sent shivers down the spine of the automotive industry which is trying to regain some lost ground in the market. The Mahindra and Ford alliance would have immensely supported India in the global automotive arena.
Through this film, Ford is encouraging everyone to explore that other side, spend a little time with it, indulge in it. To depict the emotion of driving into unexplored nature, taming the treacherous landscapes, the rugged roads, Ford has launched this digital film created and produced by BBDO India, nudging people to venture out and fuel themselves with what helps them to carry on.
The company has underperformed the overall market and its share has shrunk to 2%, with sales of 17,643 vehicles in the first six months of this financial year.
The increased scrutiny on shipments from China at Chennai Port, which handles various cargo including automobiles, auto components, fertilisers and petroleum products, could disrupt supply chains.
PV exports stood at 6,77,311 units in the last fiscal as against 6,76,192 units in 2018-19, a marginal growth of 0.17 per cent.
Mehrotra, as the managing director of Ford India, was responsible for turning around the maker of the Figo and EcoSport that posted a profit in fiscal 2018 after remaining in the red for years. He will join Mahindra that owns a 51% stake in Mahindra Ford Automotive before formally taking over the as the JV’s CEO.
Mahindra & Mahindra had announced a joint venture with Ford Motor Company in October last year.
A B-segment SUV on the Ford platform is under discussion, M&M managing director Pawan Goenka said.
M&M and Ford (India) recently announced a joint venture, with the former holding a 51% stake.
Synergies from the JV expected mainly from manufacturing platform; challenges from vendor base and work culture could be daunting.
Ford’s Indian operations MD Anurag Mehrotra has been tasked with product portfolio management in tandem with Mahindra to cater to the 18-million-unit-per-annum market.
Several workers employed at Sanand manufacturing facility went on an indefinite strike alleging illegal termination of certain employee.
Ford India's new ad encourages people to lend a helping hand to those in need
The new EcoSport line-up will be available at a price range of Rs 7.69 lakh to Rs 11.33 lakh in both petrol and diesel engine options.
$500 m for developing two SUVs, $400-500 m for Project Black — its tie-up with Mahindra.
The fog lamps in the new Aspire are integrated into the front bumper and come with a blue touch. The Aspire Blu also features a remium black finish alloys and 15-inch tyres.
Only four out of top 10 carmakers manged to up thier market share in FY19, according to the data release by Society of Indian Automobile Manufacturer Association.
The new Figo will be available in a simplified line-up of three variants across two fuel options -- petrol and diesel.
| Name | DIN | Designation | Date of joining | |
|---|---|---|---|---|
| Anurag Mehrotra | Unlock to View | Unlock to View | Director | 01 Jul,2016 |
| Dhiraj Dixit | Unlock to View | Unlock to View | Wholetime Director | 11 May,2016 |
| Dhiraj Dixit | Unlock to View | Unlock to View | Wholetime Director | 11 May,2016 |
| Balasundaram Radhakrishnan | Unlock to View | Unlock to View | Wholetime Director | 01 Dec,2014 |
| David Allan Schock | Unlock to View | Unlock to View | Wholetime Director | 19 Sep,2014 |
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