Ford India Private Limited Description
Ford India Private Limited is the sixth largest car maker in India currently after Maruti Suzuki, Hyundai, TATA, Mahindra. The company is a wholly owned subsidiary of the Ford Motor Company in India headquartered in Maraimalai Nagar, Chennai, Tamil Nadu. The company manufactures and exports engines and vehicles made at Tamil Nadu and Gujarat at its integrated manufacturing facilities. Since its inception in the year 1995, the company has invested in integrated manufacturing facilities. As a part of the marketing strategy for Make in India and the world, the company continues to increase India as the center of excellence for small cars and a low displacement engines. Apart from introducing new products, Ford continues to maintain a healthy relation with its customers with the continued expansion of its nationwide dealership network as well as a world-class-after-sales offerings. The current models that the company is providing are: Mustang, Endeavour, Ecosport, Figo Aspire, Figo. At present, the company has more than 376 sales and services outlets in more than 200 cities all across the nation. To improve the accessibility and affordability, Ford has introduced many new ideas that reduce the cost of ownership that include the sub assembly parts, PAN India Roadside Assistance, and Mobile service support. The company also introduced a unique service price promise that ensures customers to calculate the vehicles' periodic maintenance costs prior booking the service at the dealership only to ensure total transparency in service costs. The company has appointed distributors for availability of Ford Genuine parts in Maharashtra, Goa, Karnataka, Kerela, Delhi, Tamil Nadu, AP and Telangana for ensuring customer convenience. Recently the company has announced to build a new global engineering and technology centre in Chennai. The new campus is spread across 28 acres that will host operations of Ford Global Business Services in segments of IT, Product engineering, finance and accounting, data analytics, manufacturing among various others. The company's commitments are not just business centric when it comes to India. At the heart of our business plans are people and communities and keeping the philosophy of Better world, The Company in association with Ford Motor Company Fund announced "Operation Better world" that encounters issues related to education, auto safety, and sustainability around the communities that the company operates in.