Skoda Auto India launches ‘Let’s Explore’: New brand philosophy
It comes with a marketing campaign, “Make every KM count”, for customers who equate numbers in the odometers not as KMs but as clocking journeys and experiences, the company said.
Skoda Auto India Private Limited was established in the year 2001. The company is a subsidiary of Skoda Auto. Their modern manufacturing unit is situated near Aurangabad in Maharashtra which is spread across 300,000 sq mt. They also have more than 100 outlets spread across the nation. They have managed to sell more than 30,000 units in the year 2011 itself, and has shown an increase of about 50% from last year. The company was introduced in the Indian market with their first model Octavia. They targeted the Indian premium segment. What made Octavia stand out from the other cars was its handling, fuel efficiency and low price. The company has three active models that are in the market currently: Skoda Superb, Skoda Octavia and Skoda Rapid. The company has about 67 dealerships in the country with more than 74 service centres across various cities. The company's turbocharged direct injection diesel engine version has managed to deliver a high level of fuel efficiency. The company has recently launched New Octavia RS. It turns out as a sports model of the sedan, as the car has aggressive stance when it comes to styling. The company has also launched Monte Carlo edition. It will be available in the new shade of red. The company has been offering high quality and environment friendly vehicles. They aim of complying with the requirements and improve the quality and the environment management system. The company has also donated their brand cars and engines to the industrial training institutes for the purpose of learning and training of students so that they can gain latest technology in automobile and can later contribute towards the automobile industry.
It comes with a marketing campaign, “Make every KM count”, for customers who equate numbers in the odometers not as KMs but as clocking journeys and experiences, the company said.
The Czech carmaker has endowed both the models with progressive design and technology enhancements as well as features from higher vehicle classes.
On an M-o-M basis, its sales declined by 26% as it sold 6,023 cars in June 2022.
The company recorded 50% M-o-M growth compared to the January 2022 sales of 3,009 units. It is a five-fold or 428% growth on a Y-o-Y basis from the 853 vehicles sold in February 2021.
Launched at an aggressive price of INR 10.69 lakh to 15:39 lakh, Slavia undercuts market leader Honda City by INR 30000 to INR 50000 on some variants. Led by the Slavia sedan, and the Kushaq SUV, Skoda Auto India targets to be among the Volkswagen-owned Czech car OEM’s top 10 subsidiaries, in terms of sales, by the end of this year.
According to the company, the customers can visit any Skoda Auto India dealership closest to them and for a personalized experience with the all-new Slavia, the widest car in its premium mid-size sedan segment. The SLAVIA also leads its class in terms of boot space with a capacity of 521 litres.
Boparai was managing director of the Indian subsidiary of the Volkswagen Group, Skoda Auto Volkswagen, reporting directly to the global CEO Thomas Schaeffer. Having spent close to 45 months with the group, he left it on December 31, 2021.
Skoda claims that it targets to expand its reach to 50 new cities over the next three years, under India 2.0 project.
Volkswagen's Skoda Auto maintained its top position with 337,580 cars made in the first half of the year, followed by Hyundai with 96,390 cars and PSA-Toyota's joint plant TPCA with 69,645 cars.
Skoda Auto delivered 620900 cars globally in the first half of 2019, claims the company in a release.
Skoda Rapid Rider limited-edition sedan is available with a 1.6-litre MPI petrol engine.
Skoda delivered 104,900 vehicles globally in May 2019, lowering the number by 6.6 per cent compared to corresponding month last year
According to the company, dealers will now be able to loan specialized tools and equipment whenever necessitated.
The current situation in the automotive industry as well as the pressure regarding costs and investments are primarily the result of legal changes and regulatory measures.
The Sokda Vision RS is 4,356 millimetres long and 1,810 millimetres wide, with a height of just 1,431 millimetres and a wheelbase of 2,650 millimetres.
The insurer rejected a car theft claim on the grounds that the driver left the vehicle unlocked. The consumer forum ordered it to pay Rs 5.22 lakh along with compensation of Rs 40,000 to the owner.
Skoda Auto plans to re-enter the volume segments and part of strategic role Skoda plays in the VW Group's future plans, the world's largest automobile group has given responsibility to evaluate a global architecture for cost-sensitive markets.
The homegrown auto major is seeking to share its new vehicle platform AMP with potential partner to bring volume and create economies of scale, while also creating access to new technologies keeping in mind future opportunities in the Indian market, he said.
Based on intense and constructive discussions, both the companies have jointly concluded that the envisioned areas of partnership may not yield the desired synergies as originally assessed. Nevertheless, the two companies have decided to keep in touch for future areas of collaborations.
Prior to Skoda, the 53-year-old was Head of Exterior Design for the Volkswagen brand. Stefani studied design in Braunschweig and Pasadena (California). He has worked for different models of Volkswagen in last ten years.
Name | DIN | Designation | Date of joining | |
---|---|---|---|---|
Gurpratap Singh Boparai | Unlock to View | Unlock to View | Director | 02 Apr,2018 |
Jana Fernandez Zambrano | Unlock to View | Unlock to View | Director | 01 Mar,2018 |
Ondrej Cerny | Unlock to View | Unlock to View | Director | 28 Aug,2017 |
Lubos Josef Hradecky | Unlock to View | Unlock to View | Director | 07 Apr,2016 |
Lubos Josef Hradecky | Unlock to View | Unlock to View | Director | 07 Apr,2016 |
Ashutosh Dixit | Unlock to View | Unlock to View | Whole-time director | 01 Feb,2015 |
Rajagopalan Paliyath | Unlock to View | Unlock to View | Whole-time director | 12 Jan,2015 |
Christian Udo Cahn Von Seelen | Unlock to View | Unlock to View | Director | 02 Sep,2013 |
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